Kmart BlueLight Brand Guidelines

Getting back to our roots means embracing one of the most widely recognized and historic Kmart promotions, the Bluelight Special.


Primary Lockup
With Spectrum
Without Spectrum
Horizontal Logo
Stacked Logo



Additional Lockups



Other Logo Guidelines

To preserve the integrity of the Bluelight logo, we never alter the approved configurations or deviate from our logo color guidelines.
Don't:

Do not use previous version of the Bluelight logo

Do not use previous version of the Bluelight logo

Do not use any version of “Mr. Bluelight”

Do not use Bluelight as two words

Do not use Bluelight as two words


Color Palette


Online


Online Only- Primary Colors

Bluelight Blue

For Large Font* (ADA) and Art:
#219bd9

For Small Text**:
#137abf

Pantone 306

#00bce7

Pantone 2945

#00539f

*ADA standards define large text as 14pt bold or larger, or, 18pt regular or larger. **Small text is defined as 14pt (regular) and smaller. While 9 pt may be ADA compliant, 13 pt is the smallest font to be used.
For more information: http://webaim.org/resources/contrastchecker/


Downloads and Resources


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