Made to Make Guidelines

Categories: Brand Guides

Logo Primary Logo The logo is a valuable brand asset, that at-a-glance, infuses the Craftsman brand with an entrepreneurial, actionable …

Craftsman Brand Guide

Categories: Brand Guides

Brand Identity Characteristics that epitomize the Craftsman brand include: Durable: Built to last a lifetime. And then some. Trusted: Relied …

Sears Brand Guidelines

Categories: Brand Guides

Voice and Tone Brand Tone Through a century of delivering value and quality, Sears has earned an emotional connection to …

Sears Brand StyleGuide

Categories: Brand Guides

On this page: Positioning Statement Brand Identity Voice and Tone Logo Style Color Palette Typography Photography Iconography Resources & Downloads …