Promotion Rules – Copywriting Standards

Promotions on ASAP
Our ASAP platform allows for merchants to input sale information and upload it online. The design of these promotions has limitations to keep it from breaking our design and to maintain a consistency in look and tone.

 

The copy guidelines for ASAP are:

Desktop Promo Character Counts

  • Headline 1 (required) – 36 max
  • Body Copy (required) – 45 max
  • Plus Offer (optional) – 76 max
  • Price Explanation (optional, no limit)
  • CTA 1 (required)
  • CTA 2 (optional)
  • Legal Copy (if required, no limit)

Mobile Promo Character Counts – TBD

  • Headline 1 (required) – TBD max
  • Body Copy (required) – TBD max
  • Plus Offer (optional) – TBD max
  • Price Explanation (optional, no limit)
  • CTA 1 (required)
  • CTA 2 (optional)
  • Legal Copy (if required, no limit)

 

Examples:

Up to 25% off
power lawn & garden, including closeouts

Up to 30% off Kenmore appliances
plus FREE delivery on orders 399+

50% off Kenmore Elite wall ovens
plus FREE delivery on orders 399+

Save big on basics
30% off tights & leggings

Up to 25% off lawn & garden

Post a New Comment

Your feedback will help us improve this page. If you have a comment about the content of this page, use the form below, and the Patterns Team will get back to you within a business day.

For general questions or assistance, email the Patterns Team directly.