Buttons vs Links vs Carets in Promotions

This page clarifies which element to use when you have a call to action (CTA) in a Promotion: Buttons, Links, or Carets

 

Buttons in Promotions

Use Buttons as the default CTA for heroes and banners, when there is 1-2 links, not for 3 or more links.

In addition, it is an option for DAPs, brand showcases, and other special pages.

View details and design specs


Links in Promotions

 

link_specs

Use Links for CTAs where the CTA text is under 28 characters. Ideal for when there are 3 or more call-to-actions in a promotion.

In addition, it is an option for DAPs, brand showcases, and other special pages.

View details and design specs


Carets in Promotions

caret_specs

 

Use Carets for CTAs where the CTA text is over 28 characters. To be used only in image-based heroes and banners.

View details and design specs


Reminder

As we design promotions, it is important that a user understands the following:

  1. Which parts of a promotion are clickable / tappable
  2. What the destination is for each area if clicked / tapped
  3. Whether it leads to one or many paths

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