Sharing & Social Elements
Sharing modules give users the ability to share their finds with their social networks. Social Element modules connect users to SHC branded social media properties.
- Label text follows our T6 standard. Open Sans, Regular, 13px, #001733.
- There should be 20px of padding between the label text and the icon set.
When Do I Use This?
Social & sharing elements can be used on:
- Content or product pages that a user might wish to share
- Category pages, marketing pages, or other locations where we might want to drive awareness and engagement of our social channels
1. Social vs. Sharing
When promoting our social properties, use the appropriate copy to indicate that the member is going to an SHC social site, not sharing with their own social network. And vice versa.
Sears Social- Live!
Although an old test, it is still relevant since we currently use the "Want It, Like It, Own It" features (on PDP and shop your way.com) that confused users during the test. "If I Own it or Want it, doesn’t that also suggest that I Like it...?"view full study